Excerpts from Moving Picture World, February 26, 1910:
“We have more than once recommended moving picture exhibitors to extend their advertising. That is to say, we think the moving picture theater when properly conducted appeals to as large, important and intellectual a section of the community as the ordinary theater, so we want to see the moving picture theater adopt as far as possible the same methods of attracting patronage as the ordinary theater.”
“The St. Louis exhibitors are apparently of our way of thinking. This week we reproduce a recent front page of our contemporary, the St. Louis Republic.”
Cezar Del Valle is available for theatre walks and talks in 2013.