Orpheum Theatre, Butte, Montana

From the earliest days of the cinema, movie houses have used promotional tie-ins to attract audiences.

Film Index, September 3, 1910:

Film Index Sept. 3, 1910_pe (Medium)

“View of Wireless Machine operating in front of theatre to boost the Edison picture of ‘A Wireless Romance.’ The machine was operated by an expert wireless operator. The novelty proved a big advertisement to the theatre.”

A Wireless Romance released July 8, 1910

Cezar Del Valle is the author of the Brooklyn Theatre Index, chosen 2010 Best Book of the Year by the Theatre Historical Society.

He is available for theatre talks and walks in 2014–historical societies, libraries, senior centers, etc.

 

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