The Ellen Theatre, Provo, Utah

 

 

MPWNov16,1912_pe
The Moving Picture World, November 16, 1912:

The Moving Picture World, December 9, 1911:

“Provo, Utah is a small place with a six-page daily, but the Ellen Theater, located there, comes out with a quarter-page advertisement of ‘The Colleen Bawn,’ and to get the proper ‘local color’ the advertisement is done in green ink with a shamrock border. A stunt like that will keep Provo talking for weeks after the three-reel feature has gone on to some other town, and is doing a great deal more than advertising the presentation of the Boucicault drama. There’s a special two-column story one-third of a page in depth directly under the editorials.

“It is clean-cut advertising and it should bring back more money than the special printing cost. It is the only green in the paper and being on the back page, the display is certain. It is an idea that may be followed with profit wherever the Kalem triumph is displayed. Our hat is off to the Ellen.

Ellen Theatre, 1910 Calendar Plate: Holabird-Kagin Americana
Ellen Theatre, 1910 Calendar Plate: Holabird-Kagin Americana

 

The Moving Picture World, November 16, 1912:

“The Ellen Theatre, of Provo, Utah, is a $10,000 picture house. It seats 325 persons. Four reels of Licensed film, changed three times weekly, constitute each performance. There are in the projection room two No. 5 Power’s machines.

“Mr, John B. Ashton, who is the manager of the Princess Theater, is also the manager of the Ellenville [sic]. The house opens at 11:00 and closes at 11:30 p.m.”

 

 

Cezar Del Valle is the author of the Brooklyn Theatre Index, chosen 2010 Best Book of the Year by the Theatre Historical Society.

He is available for theatre talks and walks in 2014, historical societies, libraries, senior centers, etc.

 

 

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