The Jewel, Easton, Pennsylvania

Motion Picture Herald, August 14, 1937, Ohio theatre manager, John A. Schwalm “recalls his years as a nickelodeon operator.”

Featuring a five-cent admission, the Jewel was an “upstairs house” with the first floor used as lobby.

jewel

“Mr. Schwalm, at left, wearing a bowler, posed proudly in front of his theatre in Easton, PA., in 1909, two years after the house opened as the fifth of his theatrical ventures.

“Note the elaborate marquee and the double feature bill advertised in quiet taste.”

The Professor’s Trip to the Country, released by Vitagraph, as a split reel with Duty Versus Revenge.

Advertised on the ticket booth: “Illustrated Song Today The Road to Yesterday. ”

Movie and song date from 1908.

Cezar Del Valle is the author of the Brooklyn Theatre Index, a three-volume history of borough theatres. The first two chosen 2010 Best Book of the Year by the Theatre Historical Society. Final volume published in September 2014.

He is available for theatre talks and walking tours in 2015-2016: historical societies, libraries, senior centers, etc.

Now selling “vintage” on Etsy.

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