Booth in the Window at the Bijou

Moving Picture World, November 26, 1910

Excerpts from a letter by John Blohm, owner and manager of the Bijou Theatre, Chesley, Ontario, Canada.


“We have several photoplay theaters here in Western Ontario, though as the enclosed postcard [above] shows, they are on a small scale. The towns here are small, ranging from 1,500 to 3,000 population. Every one of the photoplay theaters I have installed, however, is on a paying basis. Why? Because I have the very best projection possible.

“As you can see on the postcard, my operating booth is in the window. We sometimes throw a picture across the street onto a wall by holding two mirrors in front of the lens. This is done as an ad, of course.”

An illustrated song slide in the lower corner of the postcard.


Legendary theatre historian,  Cezar Del Valle is celebrating 20 years of theatre talks and walks, 1996-2016. Currently accepting bookings for historical societies, libraries , senior centers, etc.  Details of independent walks will be published this fall.

Del Valle is the author of the Brooklyn Theatre Index, a three-volume history of borough theatres. The first two chosen 2010 OUTSTANDING BOOK OF THE YEAR by the Theatre Historical Society. Final volume published in September 2014.

Currently editing and updating the third edition of the Brooklyn Theatre Index, Volume I.

Selling  on Etsy and Amazon



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