Moving Picture World, September 21, 1912:
“S. S. Hutchinson, president of The American Film Mfg. Co., who has just returned from Europe, tells some interesting things of theater advertising in England.”
“‘I found many theaters in the heart of London advertising Flying A days,’ said Mr. Hutchinson. ‘The custom is spreading fast and seems to be highly successful. Theaters are more pretentiously decorated and generally show more attention to details in that manner than we do here. In addition to the usual posters are many colored banners and flags all combining to make a most inviting bid for business.”
The Short, Happy Life of Flying A
Cezar Del Valle is the author of the Brooklyn Theatre Index, a three-volume history of borough theatres.
The first two chosen 2010 OUTSTANDING BOOK OF THE YEAR by the Theatre Historical Society. Final volume published in September 2014.
Currently seeking funding for “Editing & Formatting” the first three volumes of the Brooklyn Theatre Index, 3rd Edition