Apolo Theatre, Manila, Philippines

Moving Picture World, December 3, 1910:

apolo_pe (Large)

“From the far-off Philippines comes a very appreciative letter from a World reader and a photograph of his theater.  The following extract from his letter may be of interest to our readers:

‘Herewith description of my theater: The house is located on the principal street of Manila; seats 470 people; performance from 4:30 until 11 P. M.; prices range from 50 cents to 20 cents  (Philippine currency); my orchestra consists of nine pieces; I change twice a week and run about three thousand feet for each performance or change.

‘At present I use nothing but Pathe films. Business is very good here. Manila has now twenty-three motion picture theaters, with only one exchange, and that is for Pathe; no American films are here as yet. I think it is a good field for a live, hustling American film exchange here. Again thanking you for your favors, I remain, H. Frankel.’ ”


Cezar Del Valle is the author of the Brooklyn Theatre Index, a three-volume history of borough theatres. The first two chosen 2010 OUTSTANDING BOOK OF THE YEAR by the Theatre Historical Society. Final volume published in September 2014.

He is available for theatre talks and walks in 2015: historical societies, libraries, senior centers, etc.


Now selling “vintage” on Etsy.