“The birthplace of the Mutual Film Corporation was recently unearthed in the form of a photograph which President [John R.] Freuler discovered among his possessions. It was the long forgotten Comique Theater on Kinnickinnic avenue. Milwaukee.
“Here Mr. Freuler was introduced to the motion picture business which led to the establishment of the Western Film Exchange of Milwaukee, which grew into a system of exchanges and finally developed into the Mutual Film Corporation.
“The film magnate is interested in the American Film Company, Inc., the Lone Star Corporation, which makes the Charlie Chaplin Mutual specials, Majestic-Reliance, New York Motion Picture Corporation, Vogue Films, Inc., States Film Corporation, North American Film Corporation and Signal Film Corporation. In addition he holds important interests in a number of other concerns in the picture making business.
“The development of all these concerns may be traced back to Mr. Freuler’s interest in the business created by his connection with the little old Comique.”
The Vaudette Theatre boldly confronts the issue of ladies’ hats.
Moving Picture World, April 30, 1910:
“The Vaudette Theater has an innovation that I cannot pass. It is a sort of Jim Crow car, not to keep black from white but to keep the big hats from obstructing the view of the little man. A number of rear seats are partitioned off by a neat brass railing and are specially reserved for the ladies who do not wish to remove their hats.
“It was a rather hazardous thing to do, but the manager made up his mind to enforce his new rules and paid no attention to the numerous protests. One single evening he ejected 23 women who insisted on keeping their hats on in seats not provided for this purpose.
“The 23 women declared they would boycott the Vaudette, but the great attraction of good and well shown pictures decided them to submit to the inevitable and today they have rejoined the ranks of the patrons and obediently remove their hats or take the specially reserved seats.
“When you can persuade a woman to discard her hat to see motion pictures it is sure proof that the pictures are of the best quality and are shown as they should be.”