Moving Picture World, August 6, 1910:
“If you should walk from one end of Broadway to the other, and also on Forty-second street, two of New York’s most popular theatrical thoroughfares, you will find but one, out of probably two dozen or more theaters, in which pictures alone are shown.
“This martyr of theaters is known as the Times Square Theater, owned and operated by the Saxe Amusement Company at 1446 Broadway, between Fortieth and Forty-first streets.
“Mr. [John] Saxe, President of the company, invited the writer to visit his house while the entertainment was was in progress, and I was struck quite favorably with the appearance of the building both inside and outside, and which I might state was recently reconstructed at a cost of ten thousand dollars.
“The theater is attractive though plain. Its walls, doors, and ticket booth are void of all those lurid and vulgar posters. The interior decorations and frescoing are of pale green, and the electric lights are also protected by green shades, which renders a very pleasing effect to the eyes.
“The house has a seating capacity of 300, and is never in darkness; the lights are always turned on, but so arranged as not to affect the picture. A double dissolving Motiograph moving picture machine is used in projecting the best licensed pictures, relieved by an occasional illustrated song.
“We trust that the Times Square Theater will set the pace for other strictly moving picture theaters along Broadway.”
Photo of the Times Square Theatre is from Moving Picture World, December 31, 1910.
Legendary theatre historian, Cezar Del Valle is celebrating twenty years of talks and walks. He is currently accepting bookings for historical societies, libraries , senior centers, etc.
Del Valle has also joined with Local Expeditions to present a series of walking tours.
He is the author of the Brooklyn Theatre Index, a three-volume history of borough theatres. The first two chosen 2010 OUTSTANDING BOOK OF THE YEAR by the Theatre Historical Society. Final volume published in September 2014.
Currently editing and updating the third edition of the Brooklyn Theatre Index, Volume I.