Arc, Schenectady, “Modern Electric Theatre”

The Film Index, April 9, 1911:

arc_pe

“The rectifier, enclosed in a neat glass case, is located at the entrance, directly opposite the ticket booth, where it can be seen by the passerby. The sign attached to the case and reading ‘Part of our electrical equipment that helps to make perfect motion pictures,’ is of unique significance.

“When the apparatus is in operation, the beautiful blue-green light radiating from the rectifier tube positively announces that the play is on and also furnishes an element of activity which attracts attention on both sides of the street fully as much as the elaborate electric signs.

“It really is interesting to note the drawing power  or advertising value of the rectifier thus displayed–a glance at the entrance shows there’s something doing, and that’s enough to draw a crowd.

“The brilliant pool of bubbling mercury a the bottom of the rectifier draws like a magnet, and the flood of dazzling blue-green light is mesmerizing.”

A Tale of Two Cities 

The above photo in an ad for the G. E. Rectifier, Film Index, April 22, 1911:

arc1

 

Since 1996, legendary theatre historian,  Cezar Del Valle has been conducting a popular series theatre talks and walks. Currently accepting bookings for 2017:  historical societies, libraries , senior centers, etc.

Del Valle has also joined with Local Expeditions to present a series of walking tours.

He is the author of the Brooklyn Theatre Index, a three-volume history of borough theatres. The first two chosen 2010 OUTSTANDING BOOK OF THE YEAR by the Theatre Historical Society. Final volume published in September 2014.

Currently editing and updating the third edition of the Brooklyn Theatre Index, Volume I.

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The New Healy Playhouse, 911 Houston Street, Fort Worth, Texas

The Motion Picture News, September 9, 1911:

healy_pe

“The above cut was taken from a postal card on the reverse side of which was the following communication:
American Film Mfg. Co., Chicago, Ill
Gentlemen;–This is what I do with your great Western features, two of which I receive weekly–Mondays and Thursdays first run. They certainly get the money for me. On ‘American’ days we average 2,000 people daily. The picture, as depicted above, is our lobby display of your film entitled ‘The Parting of the Trails.’ The reception accorded it was simply wonderful.

R. A. Healy”

From Moving Picture World, January 13, 1912

texas_pe

The Parting of the Trails

The American Film Manufacturing Company

Legendary theatre historian,  Cezar Del Valle is celebrating  twenty years of talks and walks. He is currently accepting bookings for historical societies, libraries , senior centers, etc.

Del Valle has also joined with Local Expeditions to present a series of walking tours.

He is the author of the Brooklyn Theatre Index, a three-volume history of borough theatres. The first two chosen 2010 OUTSTANDING BOOK OF THE YEAR by the Theatre Historical Society. Final volume published in September 2014.

Currently editing and updating the third edition of the Brooklyn Theatre Index, Volume I.

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Times Square Theatre, 1446 Broadway

Moving Picture World, August 6, 1910:

times_pe

“If you should walk from one end of Broadway to the other, and also on Forty-second street, two of New York’s most popular theatrical thoroughfares, you will find but one, out of probably two dozen or more theaters, in which pictures alone are shown.

“This martyr of theaters is known as the Times Square Theater, owned and operated by the Saxe Amusement Company at 1446 Broadway, between Fortieth and Forty-first streets.

“Mr. [John] Saxe, President of the company, invited the writer to visit his house while the entertainment was was in progress, and I was struck quite favorably with the appearance of the building both inside and outside, and which I might state was recently reconstructed at a cost of ten thousand dollars.

“The theater is attractive though plain. Its walls, doors, and ticket booth are void of all those lurid and vulgar  posters. The interior decorations and frescoing are of pale green, and the electric lights are also protected by green shades, which renders a very pleasing effect to the eyes.

“The house has a seating capacity of 300, and is never in darkness; the lights are always turned on, but so arranged as not to affect the picture. A double dissolving Motiograph moving picture machine is used in projecting the best licensed pictures, relieved by an occasional illustrated song.

“We trust that the Times Square Theater will set the pace for other strictly moving picture theaters along Broadway.”

Photo of the Times Square Theatre is from Moving Picture World, December 31, 1910.

 

Legendary theatre historian,  Cezar Del Valle is celebrating  twenty years of talks and walks. He is currently accepting bookings for historical societies, libraries , senior centers, etc.

Del Valle has also joined with Local Expeditions to present a series of walking tours.

He is the author of the Brooklyn Theatre Index, a three-volume history of borough theatres. The first two chosen 2010 OUTSTANDING BOOK OF THE YEAR by the Theatre Historical Society. Final volume published in September 2014.

Currently editing and updating the third edition of the Brooklyn Theatre Index, Volume I.

AboutMe

Goodreads

Medotcom

 

 

 

Queen Theatre, Los Angeles

The Film Index, March 4, 1911

queen_pe_pe

“H. B. and F. N. Knapp, who owned and managed the Queen, Vaudette and Peter Pan Theatres in Battle Creek, Michigan, have opened the first real classy suburban theatre in Los Angeles–the Queen Theatre–at the corner of Jefferson Street and Vermont Avenue.

The house was built especially for them and no expense has been spared in having everything first class. They are located in the best residence district and have approximately ten thousand people to draw from.

The house is beautifully furnished with opera chairs; a three-piece orchestra furnished the music.”

lobby_pe “They have a novelty in the line of photo frames in the lobby. Instead of having frames of only one company they have ten frames 30×40 inches each having the principal characters in each company in a frame by itself–a great many of which are clipped from The Index; and it makes a very neat appearance in the lobby.

They are meeting with very good success.”

 

Legendary theatre historian,  Cezar Del Valle celebrating 20 years of theatre talks and walks, 1996-2016. Currently accepting bookings for historical societies, libraries , senior centers, etc.

He has also joined with Local Expeditions to present a series of walking tours.

Del Valle is the author of the Brooklyn Theatre Index, a three-volume history of borough theatres. The first two chosen 2010 OUTSTANDING BOOK OF THE YEAR by the Theatre Historical Society. Final volume published in September 2014.

Currently editing and updating the third edition of the Brooklyn Theatre Index, Volume I.

AboutMe

Goodreads

Medotcom

War Cloud Takes Over Washington

After a career on the legitimate stage and in vaudeville, Chief War Cloud took over management of the Washington Theatre, South & Washington Street, Jamaica, Queens.

The Daily Long Island Farmer, December 16, 1912:

cloud

 

“The new proprietor, who will run the place as a first class motion picture house, and who has had plenty of opportunity to learn show business from A to Z, is a real Indian chief, but has lived almost all his life among white people. He is a college graduate and knows very well the customs of social life.

“He is Chief War Cloud of the Beule Sioux of North Dakota. When he was four years old he was transported from the wilds of the West to the vicinity of 42nd street and Broadway, New York, being adopted by a family of means.

“He is 45 years of age and speaks English better than his racial tongue. He studied at the Carlisle Indian School, where he played on the football team for which that institution is famous. He is also a 32nd degree Free Mason.

“Chief War Cloud has had much success in the presentation of Indian plays and sketches on the vaudeville stage, and is now going to run a theatre of his own.”

 

Legendary theatre historian,  Cezar Del Valle is celebrating 20 years of theatre talks and walks, 1996-2016. Currently accepting bookings for historical societies, libraries , senior centers, etc.  Details of independent walks will be published this fall.

Del Valle is the author of the Brooklyn Theatre Index, a three-volume history of borough theatres. The first two chosen 2010 OUTSTANDING BOOK OF THE YEAR by the Theatre Historical Society. Final volume published in September 2014.

Currently editing and updating the third edition of the Brooklyn Theatre Index, Volume I.

Selling  on Etsy and Amazon

 

Big Solax Jubilee at the Queen’s

The Moving Picture News, May 25, 1912:

may 25 1912_pe

“Queen’s Theatre on Third avenue and Fifty-ninth street, New York, one of the neatest and best managed picture houses in New York City, recently featured a Solax night with remarkable success.

“They ran an exclusive Solax program. Besides ‘The Sewer,’ the two reel feature, they ran ‘Saved by a Cat,’ ‘Billy’s Nurse’ and ‘Billy’s Shoes.” Darwin Karr, the Solax leading man, who does such heroic work in ‘The Sewer’ and ‘Saved by a Cat,’ personally appeared after the pictures. Billy Quirk was also there and entertained. Blanch Cornwall made her bow, and Director Warren told how pictures are taken.

Solax Films 

The Sewer

 

Legendary theatre historian,  Cezar Del Valle is celebrating 20 years of theatre talks and walks, 1996-2016. Currently accepting bookings for historical societies, libraries , senior centers, etc.  Details of independent walks will be published this fall.

Del Valle is the author of the Brooklyn Theatre Index, a three-volume history of borough theatres. The first two chosen 2010 OUTSTANDING BOOK OF THE YEAR by the Theatre Historical Society. Final volume published in September 2014.

Currently editing and updating the third edition of the Brooklyn Theatre Index, Volume I.

Selling  on Etsy and Amazon

 

The Oldest Theatre in Oldest City

Moving Picture World, November 2, 1912:

don_pe

“The above cut is a likeness of the first motion picture theater in the oldest town in California. The name of the house is the Don Theater in Napa Street, Sonoma, Cal.”

“Messrs. Collins and Mohr are the proprietors. Licensed films constitute the program.”

Posters:
A Cowboy’s Best Girl with Tom Mix
The Transformation of Mike directed by D. W. Griffith

 

Legendary theatre historian,  Cezar Del Valle is celebrating 20 years of theatre talks and walks, 1996-2016. Currently accepting bookings for historical societies, libraries , senior centers, etc.  Details of independent walks will be published this fall.

Del Valle is the author of the Brooklyn Theatre Index, a three-volume history of borough theatres. The first two chosen 2010 OUTSTANDING BOOK OF THE YEAR by the Theatre Historical Society. Final volume published in September 2014.

Currently editing and updating the third edition of the Brooklyn Theatre Index, Volume I.

Selling  on Etsy and Amazon