Plaza Theatre, 434 9th Street, Washington D.C.

The Film Index, April 8, 1911:

“The Plaza Theatre, under the management of Charles E. Bell–Good Pictures, Good Music and two singers for 5 cents.”

plaza_pe

“The Plaza gives close attention to its music and outside of the accompaniment of its small orchestra, songs are presented by Franklin Wallace and Will E. Hawkins, the latter being known for his expressive eyes.”

On the poster:”Girls Will be Boys“, released December 27, 1910 by Essanay.

Cezar Del Valle is the author of the Brooklyn Theatre Index, a three-volume history of borough theatres. The first two chosen 2010 OUTSTANDING BOOK OF THE YEAR by the Theatre Historical Society. Final volume published in September 2014.

Currently editing and updating the third edition of the Brooklyn Theatre Index, Volume I.

He is available for theatre talks and walks in 2016: historical societies, libraries, senior centers, etc

Now selling on Etsy and Amazon

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Maryland Theatre, Washington D.C.

Moving Picture World, February 3, 1912:

Maryland_pe“The above is a reproduction of a photograph of the Maryland, one of the attractive and popular theatres in Washington D.C. The house is owned by Col Wertz and Dr. Wunder and managed by J.F. Story.”

Poster for What a Woman Can Do, one of the many westerns starring “Broncho Billy” Anderson.

Cezar Del Valle is the author of the Brooklyn Theatre Index, a three-volume history of borough theatres. The first two chosen 2010 OUTSTANDING BOOK OF THE YEAR by the Theatre Historical Society. Final volume published in September 2014.

He is available for theatre talks and walks in 2015: historical societies, libraries, senior centers, etc.

Now selling “vintage” on Etsy.

Plaza Theatre, 434 Ninth Street N.W., Washington D.C.

In a letter to Moving Picture World,  theatre owner, Tom Moore, writes of the power of advertising.

Moving Picture World,  August 26, 1911:

“Full page advertisement carried in the Washington Herald by the ‘Plaza’ Theater, Washington D.C.”

MPWAug261911“This fall will be a strenuous one for me and I expect good returns. My latest advertising campaign has produced great results, is one of the best investments I have ever made, and is paying 100 per cent  or more. My records show that where I spend $100 a week or more I get double that amount back through the box office.

“My only drawback is ‘theater not large enough.’ No summer business at the Plaza ever equaled the business of today; in fact, we are doing nearly as much as in the best fall weeks, and in consequence expect a banner fall trade.

“I enclose ‘ad’ of last Sunday and with best wishes for the success of the Moving Picture World, remain, very truly yours,

Tom Moore”

Library of Congress Washington, D.CPlaza Theatre, 1915, Library of Congress, Washington D.C.

Cezar Del Valle is the author of the Brooklyn Theatre Index, chosen 2010 Best Book of the Year by the Theatre Historical Society.

He is available for theatre talks and walks in 2014–historical societies, libraries, senior centers, etc.

Empress Theatre, 416 Ninth Street NW, Washington, DC

Trade publication criticizes theatre manager for his “absurd stand.”

Moving Picture World, August 20, 1910:

empress

“A recent reel that caused quite a sensation in Washington from the independent people was Uncle Tom’s Cabin (Thanhouser), which caused quite a stampede  in front of the Empress Theater.

“This play is arranged in a continuous  performance, taking about thirty minutes for its presentation. The music, which accompanied it consisted of plantation melodies and songs which added much to the effectiveness of the play, and should be a hint to other exhibitors to bring out the true spirit of the silent drama with appropriate music.

“Manager Notes was asked by his patrons to retain the film for another day to satisfy the large demand for seats, but he declined, saying it was the policy of his house to change the bill daily, presenting only first-time-shown films, a most absurd stand for any exhibitor to take. Give the public what it wants, even if it is six months old subjects.”

Uncle Tom’s Cabin

Thanhouser

Cezar Del Valle is the author of the Brooklyn Theatre Index, chosen 2010 Best Book of the Year by the Theatre Historical Society.

He is currently accepting theatre talks and walks for 2014–historical societies, libraries, senior centers, etc.

Palace Theatre, 307 9th Street N.W., Washington D.C.

“One of the prettiest sights in the city”

 

From Moving Picture World, October 17, 1908:

palace

“In Washington, on Ninth street, stands the Palace Theater, owned by the Interstate Amusement Company, of which A. C. Mayer is general manager. The front and lobby is studded with 1,684 lamps and at nigh it is one of the prettiest sights in the city.

Mr. Mayer, in an interview with a World representative, reported that business had so far been very good and that the Summer season had surpassed all expectations.

Asked as to his idea of the future of the business, he said;

‘The only fault that we can find in this city is that the film manufacturers are turning out too much melodramatic kind of subjects. The people here like comedy-clean comedy-and the authorities are after us every now and then about the character of the films we have to show. It seems to me that the life and future of the five-cent theater in this city, as in others, depends upon the kind of films that the exhibitors will be given. I feel satisfied that the future of the business is up to the manufacturer, and if they give us better subjects and plenty of comedy everyone will be benefited.'”

 

Cezar Del Valle is the author of the Brooklyn Theatre Index, chosen 2010 Best Book of the Year by the Theatre Historical Society.

He is currently accepting theatre talks and walks for the fall and winter-historical societies, libraries, senior centers, etc.